Unified focus-directrix rule: for every point P on the curve, d(P, focus) / d(P, directrix) = e. Slide e across 0 to 2 to move from circle/ellipse to parabola to hyperbola.
The same focus-directrix ratio rule generates all conics when e changes.
Pause at e=1 and ask students why this boundary case is exactly the parabola.
Have students explain the full story: circle/ellipse (e<1), parabola (e=1), hyperbola (e>1).